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Crossing the Chasm – Geoffrey A. Moore

Crossing the Chasm (1991) examines the market dynamics faced by innovative new products, particularly... View more

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Crossing the Chasm (1991) examines the market dynamics faced by innovative new products, particularly the daunting chasm that lies between early to mainstream markets. The book provides tangible advice on how to make this difficult transition and offers real-world examples of companies that have struggled in the chasm.

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