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Pre-Suasion – Robert Cialdini

Pre-Suasion (2016) is a psychology and marketing book by Robert Cialdini, a renowned social... View more

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Pre-Suasion (2016) is a psychology and marketing book by Robert Cialdini, a renowned social psychologist. In this work, Cialdini explores the art of persuasion, focusing on the critical moments before a message is delivered. He argues that setting the stage for persuasion through pre-suasion techniques can significantly influence decision-making and behavior. The book offers practical insights and strategies for marketers, sales professionals, and anyone looking to enhance their persuasive abilities by shaping the context in which their messages are received.

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