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Contagious – Jonah Berger

Contagious: How to Build Word of Mouth in the Digital Age (2013) is an insightful book by Jonah... View more

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Contagious: How to Build Word of Mouth in the Digital Age (2013) is an insightful book by Jonah Berger that explores the science behind why certain ideas, products, and behaviors go viral. Berger identifies six key principles that drive people to share information, including social currency, triggers, emotion, public visibility, practical value, and stories. Through compelling examples and research findings, he illustrates how these principles can be applied to create contagious content that resonates with audiences. The book serves as a valuable resource for marketers, entrepreneurs, and anyone looking to understand the dynamics of social influence and leverage word-of-mouth marketing to enhance their reach and impact.

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