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Electronic Value Exchange – David L. Stearns

Electronic Value Exchange (2011) follows the story of Dee Ward Hock, a junior college graduate from... View more

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Electronic Value Exchange (2011) follows the story of Dee Ward Hock, a junior college graduate from a low-income family who created one of the most important financial organizations the world has ever seen: Visa. With historical context about America’s banking system and early credit cards, it reveals how BankAmericard went from near disaster to global success – and became the trusted Visa card we all know today.

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