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The Soft Edge – Rich Karlgaard

This book (2014) is about the “soft edge” – that is, the human side – of business. If you don’t want to... View more

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This book (2014) is about the “soft edge” – that is, the human side – of business. If you don’t want to be left foundering in the wake of your competitors, your company needs something more – more creativity and flexibility, more passion. The soft edge is the wellspring of such attributes. Your company’s soft edge might seem elusive at first, but remember: finding it is absolutely critical for long-lasting success.

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