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Newsjacking – David Meerman Scott

Newsjacking (2012) is about the best new way to get media attention – not by planning ahead but by... View more

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Newsjacking (2012) is about the best new way to get media attention – not by planning ahead but by reacting quickly and cleverly. these highlights not only explain how this new form of generating news works, but also how you can and should react to it, and how to use it to attain the best possible media coverage.

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