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It’s Not the Size of the Data – Koen Pauwels

It’s Not the Size of the Data (2014) is a beginner’s guide to designing, creating and adopting your own... View more

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It’s Not the Size of the Data (2014) is a beginner’s guide to designing, creating and adopting your own marketing dashboard, helping you uncover the links between campaigns and performance, and monitor progress with long-term goals in mind.

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