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UnMarketing – Scott Stratten and Alison Stratten

UnMarketing (2009) lays out a new approach to marketing that goes beyond typical methods like cold... View more

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UnMarketing (2009) lays out a new approach to marketing that goes beyond typical methods like cold calling and ads. these highlights explain how, with the help of new, more sophisticated tools, businesses can build relationships with their customers to engage them in a more natural and effective way.

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