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Hello, My Name is Awesome – Alexandra Watkins

Hello, My Name is Awesome (2014) is about the most important decision a new business faces: choosing... View more

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Hello, My Name is Awesome (2014) is about the most important decision a new business faces: choosing a brand name that will launch the company into the stratosphere where it belongs. You might think picking a name is straightforward, but you have a lot to learn! This is your guide to negotiating the snakes and ladders of the brand-naming process – and coming out on top.

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