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Enchantment – Guy Kawasaki

Guy Kawasaki’s Enchantment teaches you how to change the hearts, minds and actions of the people around... View more

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Guy Kawasaki’s Enchantment teaches you how to change the hearts, minds and actions of the people around you, turning them into spirited advocates of your cause. It also provides key steps on the path to building a lasting fascination with your product and company, as well as useful advice on how to resist the enchantment of others.

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