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Marketing Above the Noise – Linda J. Popky

Marketing Above The Noise (2015) guides you through today’s marketing world, helping you separate useful... View more

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Marketing Above The Noise (2015) guides you through today’s marketing world, helping you separate useful advice from useless noise. Advising against jumping on the bandwagon and following all those hot new marketing trends, these highlights demonstrate that tried and true approaches to marketing are the best way to win over – and hold onto – customers.

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