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Paid Attention – Faris Yakob

How can you get people interested in your brand in an age of ad-blockers, vanishing attention spans... View more

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How can you get people interested in your brand in an age of ad-blockers, vanishing attention spans and colossal consumer choice? Paid Attention (2015) discusses the fast-changing media landscape, and maps out strategies for success that reach beyond banner placement and pop-ups.

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