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The Membership Economy – Robbie Kellman Baxter

Today, ownership is out. Consumer trends show that more and more consumers want temporary access,... View more

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Today, ownership is out. Consumer trends show that more and more consumers want temporary access, not permanent ownership. And within this changing landscape, membership-oriented businesses are king. The Membership Economy (2015) outlines key strategies and tactics based on real-world examples for successfully building a membership organization.

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