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The Post-Truth Business – Sean Pillot de Chenecey

The Post-Truth Business (2018) addresses a question that’s been keeping marketing and advertising... View more

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The Post-Truth Business (2018) addresses a question that’s been keeping marketing and advertising agencies up at night for a while now: How do you persuade consumers to trust your brand in an increasingly distrustful world? Drawing on Sean Pillot de Chenecey’s first-hand knowledge of the industry known as “adland,” these highlights show how today’s most innovative companies are strengthening consumer engagement and making sure that their brand doesn’t end up with a credibility gap.

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