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Selling the Invisible – Harry Beckwith

Services represent a significant and growing portion of the modern economy, yet marketing them remains... View more

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Services represent a significant and growing portion of the modern economy, yet marketing them remains a mystery. Selling the Invisible (1997) serves as a guide for promoting the intangible. It outlines how to set up a marketable service company, and how that business can then be advertised and promoted.

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