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POP! – Sam Horn

This book shows you how to craft messages and ideas that stick in the minds of your audience because... View more

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This book shows you how to craft messages and ideas that stick in the minds of your audience because they are Popular, Original and Pithy. Author Sam Horn offers a highly adaptable and systematic approach to creating pitches, titles and taglines that grasp people’s attention and win them over to your brand, product or idea.

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