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The Science of Why – David Forbes

The Science of Why (2015) is an insightful and sometimes surprising guide to a question that only the... View more

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The Science of Why (2015) is an insightful and sometimes surprising guide to a question that only the best marketers can answer: why does a customer buy? Read through these highlights to explore the various types of consumers in the marketplace, and give your own marketing greater depth and perspective.

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