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How to Future – Scott Smith with Madeline Ashby

How to Future (2020) arms you with a structured approach to prepare for multiple futures, as a... View more

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How to Future (2020) arms you with a structured approach to prepare for multiple futures, as a business and an individual. In a fast-moving world where so much seems unpredictable, we can orient ourselves toward plausible future scenarios by recognizing changing trends in information – and using these observations to inform strategic decisions. In a business setting, effective futuring can mean the difference between relevance and obsolescence.

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