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Hooked – Nir Eyal

Hooked (2014) explains, through anecdotes and scientific studies, how and why we integrate... View more

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Hooked (2014) explains, through anecdotes and scientific studies, how and why we integrate certain products into our daily routines, and why such products are the Holy Grail for any consumer-oriented company. Hooked gives concrete advice on how companies can make their products habit-forming, while simultaneously exploring the moral issues that entails.

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