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Oversubscribed – Daniel Priestley

Oversubscribed (2015) explains how to create a business that generates more demand than it can... View more

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Oversubscribed (2015) explains how to create a business that generates more demand than it can supply. Used by Apple to create a passionate and loyal customer base and by boutique brands to manufacture desire and earn huge profits, the business model of oversubscription both gets attention and keeps it. In these highlights, you’ll learn how it works.

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