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Communicate in a Crisis – Kate Hartley

Communicate in a Crisis (2019) explores how brands can communicate sensitively and effectively in... View more

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Communicate in a Crisis (2019) explores how brands can communicate sensitively and effectively in a crisis. Author Kate Hartley explains why consumers connect so intimately with brands, and why social media is a threat to businesses. She also offers valuable advice for how to execute a crisis communication plan.

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