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Neuromarketing – Patrick Renvoisé & Christophe Morin

By drawing from brain research and innovative marketing techniques, Neuromarketing (2002) offers... View more

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By drawing from brain research and innovative marketing techniques, Neuromarketing (2002) offers insights into how we make buying decisions. Understanding the brain’s ancient decision-making processes will equip you with the tools necessary to close deals and motivate people.

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