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Gap Selling – Keenan

Gap Selling (2019) challenges traditional sales techniques that have frustrated generations... View more

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Gap Selling (2019) challenges traditional sales techniques that have frustrated generations of salespeople. Dispensing with platitudes, it advocates techniques that create value and establish influence throughout the sales process. Liberating salespeople from the role of order-takers beholden to capricious buyers, it provides a bold new framework for sales success in the modern era.

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