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Buyology – Martin Lindstrom

Day in and day out we’re bombarded by thousands of brand images, logos and commercials enticing us to... View more

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Day in and day out we’re bombarded by thousands of brand images, logos and commercials enticing us to buy their products. However, only some ads actually motivate us to whip out our wallets. Why? Using cutting-edge neuromarketing methods, Buyology answers that question and explores the hidden motivations behind our purchasing decisions.

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