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Subliminal – Leonard Mlodinow

Subliminal (2012) shows us as we are, under the bonnet. It’s about how the unconscious mind is in... View more

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Subliminal (2012) shows us as we are, under the bonnet. It’s about how the unconscious mind is in charge, working away like an efficient yet imperfect machine, while we go on with our lives unaware. The reader finds studies, examples and anecdotes about the peculiarities of the unconscious mind, such as the pitfalls of memory recall, choosing a mate, buying a stock or scheduling a project. These are mined from historical events, science experiments and the authors’ own experiences, as well as from his friends in the scientific community.

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