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What Great Brands Do – Denise Lee Yohn

In What Great Brands Do, author Denise Lee Yohn draws on her over twenty-five years of experience... View more

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In What Great Brands Do, author Denise Lee Yohn draws on her over twenty-five years of experience in brand-building to demystify the branding process. You’ll discover the main principles that have made brands such as Nike, Apple and Starbucks such iconic household names.

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