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Marketing Strategy – Jenna Tiffany

Marketing Strategy (2021) is a comprehensive guide that decodes the intricacies of crafting... View more

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Marketing Strategy (2021) is a comprehensive guide that decodes the intricacies of crafting and implementing effective marketing strategies. It introduces the reader to a practical framework known as STRATEGY, exploring each component through real-world examples and actionable insights. From setting smart objectives and understanding target audiences, to measuring performance and conducting post-mortem analyses, it provides a roadmap to marketing success.

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