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Start at the End – Matt Wallaert

Start at the End (2019) provides a highly practical, step-by-step approach to designing products... View more

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Start at the End (2019) provides a highly practical, step-by-step approach to designing products and services that make an impact on the world. Drawing on behavioral science, the process begins with a simple question: How do we want our potential consumers to act? It then works backward to figure out how to make that vision a reality.

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