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We Are All Weird – Seth Godin

We Are All Weird (2011) takes aim at the one-size-fits-all mentality that underlies much of our... View more

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We Are All Weird (2011) takes aim at the one-size-fits-all mentality that underlies much of our culture. For too long, marketers, manufacturers, and the media have approached the world as if all people were the same. With this perceptive manifesto, Seth Godin unravels the myth of the mass market, arguing that humanity is much more diverse, eccentric, and weird than it seems.

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