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Emotional Design – Donald A. Norman

Emotional Design (2003) delves into how emotions influence our interactions with everyday objects.... View more

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Emotional Design (2003) delves into how emotions influence our interactions with everyday objects. It explores the three levels of design – visceral, behavioral, and reflective – and how they affect our perceptions, use, and memories of products. This book reveals the importance of these elements in creating designs that not only function well but also create emotional connections with users.

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